Fresh from success with Spiderman, Steve Ditko came up with the idea of "Dr Strange- The Master of Black Magic!" in this months Strange Tales comic (cover date July1963). Stan Lee put the dialogue to it, and Stan Goldberg did the iconic colour scheme. Although there had been mysterious magicians in comics, on radio and in movies before, none of them were quite like this. Steve Ditko's unique, unsettling art and Lee's hyperbolic dialoguing (Ditko generally plotted the stories while drawing) took this series into world's weirder and more wonderous than any comic book before.