What Colour Is That?

Lawrence Herbert, a young part time employee at a printers near New York, had spent six years refining a new system of coloured inks and by September 30th 1963, had bought the printing company and introduced his standardized colour matching system, which he named: Pantone. The system was soon widely adopted by graphic designers and reproduction and printing houses throughout the world. Posters like this, one of hundreds of different colours, became the fashionable, minimalist wall decoration of choice in the Chelsea pads of photographers, designers, artists and the 'In Crowd'.